PRESS RELEASE

FOR IMMEDIATE RELEASE

“MONSTER GARAGE” FAVORITES FIREBALLED! RACING™ SIGN WITH THE ROSS GROUP

Los Angeles, CA, July 19, 2006 – FIREBALLED! RACING™ and FIREBALLED! ENTERPRISES, already legends in the Tuner Universe, take another lap toward wheel-world dominance by signing with marketing provocateurs, The Ross Group.

Fireball Tim Lawrence – creator of concept cars for such films as “Jurassic Park,” “Batman Returns,” “Son of the Mask” and “Gone in 60 Seconds,” wacky host of www.cartv.com, mad genius of automotive design – teamed up with “Tuner Legend” Hubie Fuh and “Licensing Powerhouse” Howard Finelt of IPM to create FIREBALLED! RACINGâ„¢ and the World’s fastest Minis. Now, they join forces with Mary Hall Ross, who all but invented modern product placement when she put a Nino Cerruti suit on Richard Gere in “Pretty Woman.”

“The Ross Group really brings a great brand development position to our company,” says Chief Operating Officer Finelt. “Mary Hall Ross is a great addition to our company.”

“This partnership brings a new level of brand promotion to the tuner world,” says Executive Vice President Hubie Fuh. “Mary Hall Ross’s energy and enthusiasm is extremely infectious, and her experience is second to none.”

The Ross Group’s first major project with FIREBALLED! ENTERPRISES is the national “Mini Takes The States” epic ride, where thousands of Mini enthusiasts will cross 19 states in 15 days — the most colorful road trip in history. (See www.minitakesthestates.com for details.)

With a brand new facility in Torrance, THE FIREBALLED! STUDIO SHOP, the FIREBALLED! brand continues to grow. FIREBALLED! RACINGâ„¢ and its maximum Minis have been featured in AUTOWEEK, MOTOR TREND, MAX POWER, MC2, POPULAR MECHANICS,ADDX, and DSPORT, to name but a few. Now, FIREBALLED! RACING is working with MINI USA/BMW NORTH AMERICA to design and develop Limited Edition, One-Off Hollywood Themed Minis.

“The tuner world blows me away,” says Mary Hall Ross, founder of The Ross Group. “The Wall Street Journal called me ‘an innovator,’ but Fireball Tim and the Fireballed! Racing team – they’re the real innovators. It’s exciting and challenging to work with them.”

CONTACT:
Mary Hall Ross, The Ross Group
Ph: 323-935-7600 Fax: 323-935-7603
E-mail: mary@thereelrossgroup.com
www.thereelrossgroup.com